Practical thinking on demand generation, ABM, automation, and marketing operations. Written for senior B2B tech marketers. No vendor content. No fluff.
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Demand gen plays that actually move the funnel. Sourced opportunities, ABM tactics, and conversion frameworks from teams hitting their targets.
How leading teams are using AI to cut content creation time, personalize at scale, and eliminate manual work without losing the human touch.
What's moving pipeline, what's noise, and how to read signals in your data. Market trends, competitive intel, and what actually impacts revenue.
Why the agency model that worked for 50 years is dying. Here's what replaces it.
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Efficiency AI vs. Opportunity AI: and why only one compounds over time.
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Why enterprise CMOs are finally walking away from million-dollar platforms.
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What you build in that space is what separates you from competitors still optimizing.
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Plus: 25% of content teams now write for machines, not people.
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The uncomfortable gap between CMOs who transform and CMOs who delegate
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Search still drives half your traffic. Here's what's actually killing your click-through rates.
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Why we're trading subscription costs for building costs.
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Why Kris Rudeegraap is rewiring sales, plus a16z’s AI data and our founder’s new tech stack.
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