Practical thinking on demand generation, ABM, automation, and marketing operations. Written for senior B2B tech marketers. No vendor content. No fluff.
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Demand gen plays that actually move the funnel. Sourced opportunities, ABM tactics, and conversion frameworks from teams hitting their targets.
How leading teams are using AI to cut content creation time, personalize at scale, and eliminate manual work without losing the human touch.
What's moving pipeline, what's noise, and how to read signals in your data. Market trends, competitive intel, and what actually impacts revenue.
Plus: what 600+ B2B buyers actually do with AI tools, and Claude Cowork hits mobile.
Read edition →Plus: 64 Sonnet 5 generations put to the test, and what CIOs are actually buying in 2026.
Read edition →Plus: a field event playbook and fresh data on how Americans actually feel about chatbots in 2026.
Read edition →Plus: a step-by-step playbook for using an AI agent to build your next cold outreach campaign.
Read edition →Plus: the on-page formats answer engines actually reward, and why ad tech is suddenly cloud-obsessed.
Read edition →Plus: keyword research built for answer engines, and G2's expanded buyer intent across four platforms.
Read edition →Plus: building an AI-native paid ads system, and the account blindness most teams miss
Read edition →Plus: prove marketing's revenue impact in 90 days, and what an AI-written email actually costs
Read edition →Plus: G2's Answer Economy report, a Claygent build walkthrough, and how we'd pitch RevOps leaders.
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No vendor content. No fluff. Unsubscribe any time.
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