Practical thinking for B2B tech CMOs who need to grow pipeline and run a leaner operation. Not trends. Not theory. What's actually working.
Informed by strategies built for technology's leading brands
Pew says 1 in 10 webpages is now AI-written. Here's why an AI content detection tool is the wrong response, and what CMOs should actually...
Read article →AI didn't give marketers more time to be creative. It gave them more time to make slop. That's the tension at the heart of this one.I'm K...
Listen now →Plus: ChatGPT is quietly outdrawing Google's top paid destinations. Buyers noticed. Did your CFO?
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Pew says 1 in 10 webpages is now AI-written. Here's why an AI content detection tool is the wrong response, and what CMOs should actually...
Read article →
McKinsey's new B2B growth strategy research reveals a survival threshold in buyer behavior. Here's what it means for CMOs and where to ac...
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A practitioner's guide to how to get your brand recommended by AI, from the diagnostic prompt to the quarterly cadence that actually move...
Read article →AI didn't give marketers more time to be creative. It gave them more time to make slop. That's the tension at the heart of this one.I'm K...
Listen now →Everyone can buy the same AI tools now. That’s the problem and the opportunity. When technology stops being scarce, differentiation comes...
Listen now →The way we build for the web is being fundamentally rewired. We’ve moved past the era of "drag-and-drop" and into the era of "Vibe Coding...
Listen now →Conversations with the CMOs, operators, and industry experts leading B2B tech marketing.
AI didn't give marketers more time to be creative. It gave them more time to make slop. That's the tension at the heart of this one.I'm Kevin Kerner, host of Tech Marketing Rewired from Mighty &...
The Strategic Gap Blueprint is a 45-minute working session that shows you exactly where your pipeline is stuck and where your marketing operation is leaving efficiency on the table.