Inference is the B2B tech marketing blog from Mighty & True. Strategy, AI, automation, and pipeline tactics from the team at Mighty & True. No trends. No theory. What's actually working.
Before you kill a marketing program (or let a bad one run too long), use this diagnostic framework to make the right call.
Five practices that close the execution gap and scale pipeline without adding headcount.
Your go-to guide for the top tech marketing conferences in 2026 to keep your strategy sharp and your network strong.
ABM that works in 2026. One plan with sales, intent-led journeys, fast content ops, light automation, real account metrics.
Most AI advice pushes you to do too much too fast. Here's a more realistic approach for 2026.
Agencies don’t need more meetings—they need better systems. Learn how an "Agency as a System" model (AaaS) can transform client relations...
Why tech companies need a specialist agency to move faster, smarter, and drive real performance.
Google’s latest updates signal a shift that every tech CMO needs to pay attention to. Here's our take.
We analyzed 100+ Reddit threads to learn what developers really think about tech marketing. Here's what turns them off—and what earns the...
In the world of modern tech marketing, time-to-outcome is the new metric that matters most.
Beyond vanity metrics: How tech marketing teams can build and communicate a strategic impact framework that balances immediate results wi...
What makes NotebookLM a game-changer for marketing? Find out how NotebookLM works with your own documents to deliver smarter insights and...
Struggling to stand out in a crowded market? Discover how strategic differentiation and strong communications can set your brand apart.
Deep Research is changing how B2B buyers research and buy—learn how to adapt your marketing strategy to stay visible and competitive.
The Strategic Gap Blueprint is a 45-minute working session that shows you exactly where your pipeline is stuck and where you're leaving efficiency on the table.
