Informed by strategies built for technology's leading brands
Practical thinking for B2B tech CMOs who need to grow pipeline and run a leaner operation. Not trends. Not theory. What's actually working.
Informed by strategies built for technology's leading brands
A new 24,000-prompt study reveals what actually drives AI search visibility for SaaS, and why the old SEO playbook misfires in the answer...
Read article →AI didn't give marketers more time to be creative. It gave them more time to make slop. That's the tension at the heart of this one.I'm K...
Listen now →Plus: what Astra and other frontier models actually cite, and 5 GTM agent decisions you can't defer.
Read edition →
A new 24,000-prompt study reveals what actually drives AI search visibility for SaaS, and why the old SEO playbook misfires in the answer...
Read article →
A weighted B2B marketing agency evaluation scorecard CMOs can actually score vendors against, covering AI proof, speed, senior time, and ...
Read article →
A copy-ready marketing agency RFP template for B2B tech, with the nine sections that matter and the questions that actually predict a goo...
Read article →AI didn't give marketers more time to be creative. It gave them more time to make slop. That's the tension at the heart of this one.I'm K...
Listen now →Everyone can buy the same AI tools now. That’s the problem and the opportunity. When technology stops being scarce, differentiation comes...
Listen now →The way we build for the web is being fundamentally rewired. We’ve moved past the era of "drag-and-drop" and into the era of "Vibe Coding...
Listen now →Plus: what Astra and other frontier models actually cite, and 5 GTM agent decisions you can't defer.
Read edition →Plus: what content freshness actually does to your AI citation rate, and a LinkedIn AEO experiment worth stealing.
Read edition →Plus: how much of the internet is actually written by bots, and OpenAI's Reddit breakup
Read edition →Conversations with the CMOs, operators, and industry experts leading B2B tech marketing.
AI didn't give marketers more time to be creative. It gave them more time to make slop. That's the tension at the heart of this one.I'm Kevin Kerner, host of Tech Marketing Rewired from Mighty &...
The Strategic Gap Blueprint is a 45-minute working session that shows you exactly where your pipeline is stuck and where your marketing operation is leaving efficiency on the table.
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