Informed by strategies built for technology's leading brands
Practical thinking for B2B tech CMOs who need to grow pipeline and run a leaner operation. Not trends. Not theory. What's actually working.
Informed by strategies built for technology's leading brands
The demo is always the easy part.You prompt Claude Code, it builds something that looks polished. You show it to someone and they're impr...
Read article →Everyone can buy the same AI tools now. That’s the problem and the opportunity. When technology stops being scarce, differentiation comes...
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Why the agency model that worked for 50 years is dying. Here's what replaces it.
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The demo is always the easy part.You prompt Claude Code, it builds something that looks polished. You show it to someone and they're impr...
Read article →
Before you kill a marketing program (or let a bad one run too long), use this diagnostic framework to make the right call.
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Five practices that close the execution gap and scale pipeline without adding headcount.
Read article →Everyone can buy the same AI tools now. That’s the problem and the opportunity. When technology stops being scarce, differentiation comes...
Listen now →The way we build for the web is being fundamentally rewired. We’ve moved past the era of "drag-and-drop" and into the era of "Vibe Coding...
Listen now →In this episode of Tech Marketing Rewired, host Kevin Kerner sits down with Jay Tuel, Chief Evangelist of Sales at Demandbase, to deconst...
Listen now →
Why the agency model that worked for 50 years is dying. Here's what replaces it.
Read edition →
Efficiency AI vs. Opportunity AI: and why only one compounds over time.
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Why enterprise CMOs are finally walking away from million-dollar platforms.
Read edition →Conversations with the CMOs, operators, and industry experts leading B2B tech marketing.
Everyone can buy the same AI tools now. That’s the problem and the opportunity. When technology stops being scarce, differentiation comes from how you show up, how well you understand the customer,...
The Strategic Gap Blueprint is a 45-minute working session that shows you exactly where your pipeline is stuck and where your marketing operation is leaving efficiency on the table.
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