Informed by strategies built for technology's leading brands
Practical thinking for B2B tech CMOs who need to grow pipeline and run a leaner operation. Not trends. Not theory. What's actually working.
Informed by strategies built for technology's leading brands
Foundation's data shows YouTube is cited in 36% of Google AI answers vs 2.1% of ChatGPT. Here's how to rebuild YouTube SEO for AI search ...
Read article →Mike Maziarz on building Tropo, a 5,000-file AI agent OS, aligning product and marketing with jobs-to-be-done, and why CMOs must rebuild ...
Listen now →Plus: an 821-page B2B case study index, and why Black Friday bid adjustments quietly tank performance.
Read edition →
Foundation's data shows YouTube is cited in 36% of Google AI answers vs 2.1% of ChatGPT. Here's how to rebuild YouTube SEO for AI search ...
Read article →
A practical guide to marketing operations automation for B2B: which decisions to automate first, how to pick a platform, and when to wait...
Read article →
DataDab's teardown of 821 B2B SaaS case study examples shows what separates convincing proof from generic templates, and what to copy fro...
Read article →Mike Maziarz on building Tropo, a 5,000-file AI agent OS, aligning product and marketing with jobs-to-be-done, and why CMOs must rebuild ...
Listen now →Most “customer feedback” is broken in a predictable way: we hear from the loudest users, the angriest reviews, and the happiest edge case...
Listen now →Brendan Farnand co-founded Knak to take the HTML out of email — so marketers can build campaigns instead of wrestling with code. He's als...
Listen now →Plus: an 821-page B2B case study index, and why Black Friday bid adjustments quietly tank performance.
Read edition →Plus: the 2026 AI marketing stats worth stealing, and five ABM maturity stages that sting a little.
Read edition →Plus: Uniphore builds a model per customer, ChatGPT ads creep in, and why I cancelled Webflow.
Read edition →Conversations with the CMOs, operators, and industry experts leading B2B tech marketing.
Mike Maziarz on building Tropo, a 5,000-file AI agent OS, aligning product and marketing with jobs-to-be-done, and why CMOs must rebuild their skill sets
The Blueprint is a free, 45-minute session with an expert advisor. Bring the goal you're behind on or the gap your team can't cover, and we'll come back with the fix and a 90-day plan to deliver it.
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