Practical thinking for B2B tech CMOs who need to grow pipeline and run a leaner operation. Not trends. Not theory. What's actually working.
Informed by strategies built for technology's leading brands
A practitioner's guide to how to choose a B2B tech marketing agency in 2026, with the criteria, questions, and honest signals that actual...
Read article →AI didn't give marketers more time to be creative. It gave them more time to make slop. That's the tension at the heart of this one.I'm K...
Listen now →Plus: what 600+ B2B buyers actually do with AI tools, and Claude Cowork hits mobile.
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A practitioner's guide to how to choose a B2B tech marketing agency in 2026, with the criteria, questions, and honest signals that actual...
Read article →
Semrush found 69% of B2B buyers use AI daily to shortlist vendors. Here's what it takes to optimize for AI vendor evaluation and stay in ...
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Key Takeaways * A campaign messaging framework is a one-page strategic document with four parts — audience definition, manifesto, 4-5 mes...
Read article →AI didn't give marketers more time to be creative. It gave them more time to make slop. That's the tension at the heart of this one.I'm K...
Listen now →Everyone can buy the same AI tools now. That’s the problem and the opportunity. When technology stops being scarce, differentiation comes...
Listen now →The way we build for the web is being fundamentally rewired. We’ve moved past the era of "drag-and-drop" and into the era of "Vibe Coding...
Listen now →Conversations with the CMOs, operators, and industry experts leading B2B tech marketing.
AI didn't give marketers more time to be creative. It gave them more time to make slop. That's the tension at the heart of this one.I'm Kevin Kerner, host of Tech Marketing Rewired from Mighty &...
The Strategic Gap Blueprint is a 45-minute working session that shows you exactly where your pipeline is stuck and where your marketing operation is leaving efficiency on the table.