30 years building pipeline for B2B tech companies. Kevin founded and scaled Mason Zimbler to 150 people, then started Mighty & True in 2015 to fix what traditional agencies get wrong. He hosts Tech Marketing Rewired and writes the Drag & Drop newsletter.
Kevin has spent his career on both sides of the agency desk — building agencies, running them, and hiring them. He founded Mason Zimbler and scaled it to 150 people, then started Mighty & True in 2015 with a simpler premise: senior marketers, real systems, no waste.
He still ships. The newsletter automation, the SEO loops, the AI content pipelines M&T runs on — Kevin designs and builds them himself, then documents what worked in his CMOs as Builders series. The takes on this site come from running the systems, not reading about them.
Four threads run through the blog, the newsletter, the podcast, and the Substack.
How marketing teams actually build with AI — agents, automations, content pipelines, and the operating habits that make them stick.
Pipeline over impressions. Signal-based outbound, full-funnel programs, and the metrics that hold up in a board meeting.
The plumbing that compounds: n8n workflows, CRM discipline, and systems that make the next campaign faster than the last.
What an agency looks like when you design it from scratch in the AI era — and what that means for how CMOs buy.
AI, growth, and marketing systems for B2B tech. Practical, tested, specific.
Read the blog →What's working in B2B tech marketing. Weekly. Five minutes, no filler.
Get the newsletter →Conversations with the CMOs rebuilding tech marketing around AI.
Listen in →The Strategic Gap Blueprint is a 45-minute working session. We review your gaps, then return with a prioritized 90-day plan — not a pitch deck.