What is Tech Marketing Rewired?

Tech Marketing Rewired is a podcast from Mighty & True featuring conversations with CMOs and VP Marketing leaders at B2B technology companies. Each episode focuses on the pipeline strategies, AI tools, and marketing systems that are actually generating revenue at growth-stage tech companies.

Where can I listen to Tech Marketing Rewired?

Tech Marketing Rewired is available on Spotify, Apple Podcasts, and YouTube. New episodes are published regularly and cover B2B tech marketing strategy, AI in marketing, and pipeline generation.

Who is the Tech Marketing Rewired podcast for?

Tech Marketing Rewired is for CMOs, VP Marketing, and senior marketing leaders at B2B technology companies. Episodes focus on practical pipeline strategy and marketing operations — not theory or generic marketing advice.

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February 2026

Why AI Isn’t Killing Search (And What to Focus on Instead) with Tony Pataky (Procore)

Does 2026 really mark the beginning of the end for SEO, or are we missing the bigger picture on how search is evolving?In this episode, Kevin sits down with Tony Pataky, Director of Global SEO and Search at Procore, to cut through the noise around the massive search disruption that hit in Q4 2024.&n.

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Show Notes

Does 2026 really mark the beginning of the end for SEO, or are we missing the bigger picture on how search is evolving?

In this episode, Kevin sits down with Tony Pataky, Director of Global SEO and Search at Procore, to cut through the noise around the massive search disruption that hit in Q4 2024.

Tony brings a refreshingly grounded perspective on why the organic traffic panic may have been premature and shares the data-backed strategies Procore used to navigate the chaos.Key

Topics Discussed:

Search Algorithm Chaos: Breaking down the Q4 2024 changes that caught most marketers off guard
LLM Impact Reality Check: Why AI search tools are expanding the customer journey, not killing Google
Organic Traffic Recovery: Tactical approaches to rebuilding search performance after algorithm hits
Performance-Based SEO: Using data to build more resilient search strategies
Future Search Landscape: What B2B marketers need to prepare for in the evolving search ecosystem

Guest Info: Tony Pataky: LinkedIn

Tony's Newsletter, Search Velocity.

Procore: https://www.procore.com/

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