The Blueprint · Your first advisory session

Bring us the problem. Leave with the plan.

Tell us the goal you're behind on or the gap your team can't cover. You don't need to know the fix. In 45 minutes, an expert advisor learns your business. Then we come back with the solution and a 90-day plan to deliver it.

Book your Blueprint See what you get

Free · 45 minutes · With an expert advisor, not a sales rep

Trusted by B2B tech growth teams

They immersed themselves in our business and market, which enabled them to quickly nail our brand voice and tone.
CMO · Agility Recovery
We have quickly built a motion that didn't exist before and now we are moving in the right direction. The results are starting to show up and it's quite fun.
Dir, Demand Generation · Auctane
When to book

Book a Blueprint when something has to move, and you're not sure how.

  • You have a number to hit and a plan that won't get you there.
  • There's a gap on your team (a skill, a channel, capacity) you can't fill fast enough.
  • Something important is in flight and stalled, and no one can say exactly why.
  • You know something has to change, but not what.

You don't need a brief or a hypothesis. Figuring out the answer is our job.

How it works

One conversation. One method. One plan.

  1. 01

    Tell us what's stuck

    We spend 45 minutes on your business: your goals, what's in flight, what's stalled, and where your team is stretched. It's a working session with an expert advisor, not a pitch.

  2. 02

    We diagnose it against the Growth Framework

    After the session, we work your situation through five levers: Audience, Signals, Messaging, Channel Orchestration and Measurement. That shows us where the real constraint is, and whether the fix is strategy, execution, systems, or a mix.

  3. 03

    You get your Blueprint

    A written plan with our recommended approach, how we'd deliver it, and prioritized 90-day workstreams. It's yours whether or not we work together. Run it yourself or have us run it.

The method

Every Blueprint runs through the same five levers.

It's the framework we use to plan every engagement. It keeps the diagnosis honest, because a problem that shows up in one lever often starts in another.

What you get

What you bring. What you walk away with.

You bring

This period's goals
Where you need to be by the end of the quarter
Full-year goals
The targets your board is tracking
Priority workstreams
What's in flight and what's stalled
How you measure success
How you know whether marketing is working

You walk away with

The diagnosis
Where the real constraint is, mapped to the five levers
The solution and how to deliver it
The strategy, plus the services, systems or both that close the gap, and how the work would run
90-day workstreams
Prioritized, with owners, timelines and dependencies. We scope all of our work in 90-day cycles, so this is a real plan, not a sample.
An initial scope
If there's a fit, what we'd do together, what it costs and the impact to expect
Ready when you are

Book your Blueprint.

Pick a time. You'll spend 45 minutes with an expert advisor who has run this process with dozens of B2B tech marketing teams.

45 minutes Video call Free

No pitch. If we're not the right fit, we'll tell you, and you still keep the plan.

Not ready to talk?

Score your brand first.

We benchmark your brand search demand, search authority and category keyword quality against 50 mid-market B2B tech companies. Your score lands in your inbox in about 5 minutes.

Common questions

What to expect.

What is the Blueprint?

The Blueprint is a free, 45-minute growth advisory session with an expert Mighty & True advisor, and the first step of a growth advisory engagement. We focus on your goals and what's in the way, then run your situation through our five-lever Growth Framework and come back with a written plan: the diagnosis, the solution and 90-day workstreams to deliver it.

Do I need to know what I need?

No. Most teams come with a goal they're behind on or a gap they can't cover, not a solution. Bring the problem. Diagnosis is our job.

Is the Blueprint free?

Yes. The Blueprint is free, and you keep the plan whether or not we work together. If there's a fit, we'll show you what an engagement looks like and what it costs.

What happens after the session?

We analyze what we heard and send a written Blueprint: the diagnosis, recommended approach, 90-day workstreams and, if there's a clear fit, an initial scope. You don't need another meeting to get it.

What is the Mighty & True Growth Framework?

The Growth Framework is Mighty & True's method for diagnosing B2B growth problems through five levers: Audience, Signals, Messaging, Channel Orchestration and Measurement. It's the method behind every engagement, so we fix the cause, not just the symptom.

Why 90 days?

We scope all of our work in 90-day cycles. 90 days is long enough to show real results and short enough to change course on what you learn.

Is this a sales pitch?

No. Most discovery calls are sales calls in a diagnostic costume. The Blueprint is a working session. If we're not the right fit, we'll say so. If we are, you'll know exactly what working together looks like before you decide anything.

What's the one thing you can't get done this quarter?

Bring it to a 45-minute Blueprint session. We'll come back with the fix and a 90-day plan to deliver it.

Book your Blueprint
Schedule your Blueprint — 45 min