Strategic Gap Blueprint — Marketing Diagnostic

Q: How long does the self-assessment take?

Enter your domain and email and we'll score your brand's competitive velocity — content activity, market presence, and search momentum — against 50 mid-market B2B tech companies. Your score lands in your inbox in about 5 minutes.

Q: Is the Blueprint just a sales pitch?

No. The Blueprint is a structured scoring session across 8 real dimensions with a strategist who has run this diagnostic for dozens of B2B tech marketing teams. If we're not the right fit, we'll tell you directly. If there is a fit, you'll know exactly what an engagement would look like before you decide anything.

Trusted by B2B tech marketing teams

Find what's stalling your pipeline.

They immersed themselves in our business and market, which enabled them to quickly nail our brand voice and tone.

CMO · Agility Recovery

We have quickly built a motion that didn't exist before and now we are moving in the right direction. The results are starting to show up and it's quite fun.

Dir, Demand Generation · Auctane

How It Works

Three steps. No pressure.

Score your brand or book a session

See how your brand stacks up competitively in about 5 minutes. Just enter your domain. Or skip straight to a 45-minute working session with a senior strategist.

We review your gaps together

In the session we work through where your pipeline is stuck, where budget is being wasted, and what's actually blocking growth. No templates. A real conversation with a senior strategist.

We come back with your plan

After the session, we analyze everything and return with a detailed diagnosis: prioritized workstreams, resource requirements, expected pipeline impact. Built for your situation, not pulled from a template.

What You Get

Inputs → Outputs. No mystery.

Here's exactly what goes in and what comes out.

What you bring

Current Period Goals

Where you need to be by end of quarter

Full Year Goals

The targets your board is tracking

Priority Workstreams

What's in-flight and what's stalled

Delivery Success Scoring

How you measure whether marketing is working

What you get

90-Day Workstreams

Prioritized action plan with clear owners, timelines, and dependencies. Not a strategy deck. A system.

Initial Scope of Work

Exactly what we'd do together, what it costs, and what pipeline impact to expect.

Self-Assessment

See how your brand stacks up.

Enter your domain and get a competitive velocity score. It measures your brand search demand, organic search authority, and category keyword quality versus other mid-market B2B tech companies. Your score lands in your inbox in about 5 minutes.

What we score

35% · Brand Search

Are buyers searching you by name?

Real-time Google Trends signal of unaided awareness. The clearest read on whether your brand is on buyers' minds this week.

40% · Search Authority

Do you own your category in search?

Total keywords ranking plus estimated monthly organic visits. The most durable, compounding signal in B2B — built over quarters, not weeks.

25% · Keyword Quality

Are you ranking on the queries that matter?

Position-weighted score on non-branded category keywords. Measures category authority, not just branded recognition.

Common Questions

What to expect.

What is the Strategic Gap Blueprint?

The Strategic Gap Blueprint is a 45-minute working session with a senior Mighty & True strategist. We review your current gaps together: where your pipeline is stuck, where budget is being wasted, and what's blocking growth. After the session, we come back with a detailed analysis and a prioritized plan. Not a generic deck.

How long does the self-assessment take?

About 5 minutes. Enter your domain and email and we score your brand's competitive velocity: content activity, market presence, and search momentum. We measure against 50 mid-market B2B tech companies. Results land in your inbox. Then see how you compare on the Brand Games leaderboard.

Do I have to pay for the Blueprint?

No. The Blueprint session is complimentary. You get a real diagnostic and a 90-day plan whether or not we work together. If there's a fit, we'll show you what an engagement looks like and what it costs. If there isn't, you still keep the plan. You're welcome to use it however you'd like.

What happens after I get my results?

After the session, we analyze what we heard and come back with a written diagnosis. You get a prioritized 90-day workstream plan and, if there's a clear fit, an initial scope of work with expected pipeline impact. No follow-up meetings required to receive it.

Is this just a sales pitch?

No. Most agency "discovery calls" are sales calls wearing a diagnostic costume. The Blueprint is a real working session. You'll work through your current situation with a senior strategist who has done this for dozens of B2B tech marketing teams. If we're not the right fit, we'll tell you directly. If there is a fit, you'll know exactly what an engagement looks like before you decide anything.

Find your gaps. Get a plan. Book 45 minutes.