Does Mighty & True use AI on client work?

Yes. Mighty & True uses AI throughout our research, writing, systems, and reporting workflows. Every AI-assisted output is reviewed and approved by a senior team member before it reaches your program. AI drafts — humans decide.

Is my data safe when working with Mighty & True?

Yes. Client data is never used to train external AI models. No personally identifiable information is ever exposed to an AI system. Mighty & True complies with GDPR and treats data security as a workflow requirement, not a policy checkbox.

Can I request no AI be used on my program?

Yes, with caveats. AI is now embedded in how our internal systems operate — including Flow, our marketing operations platform. We can scope what a reduced-AI engagement looks like for your program specifically. Talk to us before signing if this matters to your team.

Does Mighty & True use client data to train AI models?

No. Client data is never used to train AI models, internal or external. Your intellectual property and business data remain yours, full stop.

AI Policy

We use AI.
Here's exactly how.

AI is infrastructure at Mighty & True. It's in how we research, write, build, and report. This page explains what that means for our clients, for their data, and for the work we deliver.

Last updated: March 2026

For our clients

What you can count on.

Human oversight, always. Every AI output is reviewed, edited, and owned by a senior team member before it touches your program. AI drafts. Humans decide.
Your data stays yours. Client data is never used to train external AI models. No PII is ever exposed to an AI system. Your IP remains yours, full stop.
We disclose when AI is used. You'll know what AI touched and how. No black boxes. We're transparent about what's automated and what isn't.
AI optional, clearly scoped. If you want human-generated deliverables only, we can discuss it. AI is now embedded in how our systems run. We'll scope what that means for your program specifically.
Privacy by design. We comply with GDPR. Data security isn't a policy checkbox. It's built into how we work from day one.
We check AI output. Accuracy matters more than speed. Every AI-assisted output goes through human verification before delivery.

For our team

What we expect from everyone who works here.

AI is the starting point, not the shortcut. Use it to think faster and go deeper. Not to skip the thinking. Context and judgment go into every prompt.
Speed to outcome. If AI gets us to a better result faster, use it. We care about results, not rituals.
Share what works. If you crack something, bring it back to the team. AI success here is collective.
Privacy is non-negotiable. No client PII touches an AI system. Ever. No exceptions.
You're still accountable. AI assisted it. You own it. Every output reflects your judgment and carries your name.

Our AI Stack

The tools powering our work.

We use a curated set of AI and automation platforms. Selected for quality, reliability, and how well they integrate with each other. These are the tools in active use across our programs.

Your Stack →

TL;DR

If you read nothing else, read this.

AI is a tool we use to do better work faster. Your data is protected — it never trains a model, and no PII touches an AI system. A human is always responsible for what we deliver. And you can always ask us exactly how AI was used on your program.

We use AI.Here's exactly how.

What you can count on.

What we expect from everyone who works here.

The tools powering our work.

If you read nothing else, read this.

Questions about how we use AI?

We use AI.
Here's exactly how.