Welcome to our Play of the Week, where we dive into our library of tech marketing playbooks and give you starter ideas for new campaigns!
This week, we're discussing a play that focuses on leveraging an omni-channel approach for your top accounts.
These top accounts, already appreciative of your products, form a group that's ripe for upselling and cross-selling opportunities. But how do you turn that potential into a realized increase in sales? The play we'll explore this week revolves around one core strategy - encouraging these top accounts to upgrade to a newly enhanced version or product add-on.
We'll dissect this strategy and give you a step-by-step guide on implementing it effectively. From personalized email campaigns and direct mail initiatives to using LinkedIn and arming your sales team with the right tools, we'll be guiding you through the entire process.
The ultimate objective? To raise awareness about the improved features and benefits of your upgraded product, and then encourage your top accounts to book a demo to see these amazing features in action.
Stay with us as we delve into the nitty-gritty details of this week's Play and explore how you can stimulate interest, boost engagement, and ultimately convince your top-tier clients to embrace your upgraded products or new add-ons.
It's time to transform your product launch into a grand success. So let's dive in and uncover the secrets of this week's Play!
Download a pdf of this play here.
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