AI Use Case: Automating the video creation process

In our latest post, we discuss the use of AI, specifically ChatGPT, to streamline the video storyline creation and promotion process. Our aim was to use AI to create a summary storyline for a video, assist in organizing the content into a script, and help produce associated marketing assets.

We will walk you through the steps we took, using the example of a cloud-based security product using innovative SDP technology. We included general strategies in our prompts and fine-tuned them repeatedly to achieve the desired outcomes.

Step 1: Video Creation and Transcription

Our starting point was a customer's video. To maintain client confidentiality, we'll discuss a hypothetical video about a cloud-based security solution using SDP technology. The first step involved loading the video's transcript into Otter.ai, an AI transcription tool, to generate an accurate text version of the dialogue.

Time spent: 5 minutes

Suggested Prompt: [You are a transcription AI tool. Transcribe the following video accurately.]

Step 2: Creating an Outline with AI

Next, I instructed ChatGPT to generate an outline based on the transcript. I used the prompt [You are a video copywriter specializing in tech. Using the raw transcript from this video interview, create a narrative arc and include headings for each section of the storyline.] After receiving the AI's initial draft, I refined it to match the video's key theme.

Time spent: 10 minutes

Suggested Prompt: [You are a video copywriter who is an expert storyteller in the tech industry. Using the raw transcript from this video interview, create a storyline that has a narrative arc. Include headings for each section of the video storyline.]

Step 3: Incorporating Quotes into the Outline

To enrich the content, I asked the AI to identify key quotes from the transcript and incorporate them into the outline. This allowed us to highlight expert insights and integrate video quotes into the storyline.

Time spent: 10 minutes

Suggested Prompt: [You are an AI assistant. Identify key quotes from the provided transcript and incorporate them into the following storyline.]

Step 4: Creating a Video Summary

I asked the AI to generate a video summary using the refined outline. The AI draft captured the essence of the video and was tweaked to emphasize unique selling points. This summary was saved for use in Steps 6 and 7.

Time spent: 5 minutes

Suggested Prompt: [You are an AI assistant. Create a concise summary of the following video outline, highlighting the unique selling points.]

Step 5: Finalizing the Video

With the summary and outline, I collaborated with the video production team to finalize the video. After production, I reviewed the video to ensure adherence to our predetermined storyline, reusing our transcription AI if necessary.

Time spent: 30 minutes

Suggested Prompt: [You are an AI review tool. Ensure the following video adheres to the predetermined storyline.]

Step 6: Creating a Landing Page using the Video Summary

I used ChatGPT to write engaging copy for the landing page that would promote the video. The AI's draft emphasized the video's unique storyline and was adjusted to match the client's brand voice.

Time spent: 30 minutes

Suggested Prompt: [You are an expert UI/UX technology marketer. Create a landing page that captures the essence of the video summary below. The goal of the page is to present the video storyline in a way that engages technology buyers and drives optimal conversions and views.]

Step 7: Crafting Email Marketing Content using the LP Content

Finally, to promote the video and product, I used ChatGPT to create a series of engaging emails. The AI drafts featured catchy subject lines, persuasive pre-headers, and effective email copy. With minor tweaks to cater to the target audience, a compelling email marketing campaign was ready to launch.

Time spent: 20 minutes

Suggested Prompt: [You are an AI marketing assistant. Using the landing page content and video summary, create a series of engaging emails.]

Conclusion:

The process was engaging and mirrored how we experiment with AI in many of our projects. We discovered that using AI enabled us to create high-quality, engaging video content efficiently, combining human creativity with artificial intelligence. This process also highlighted AI's potential in tech marketing, revealing numerous possibilities for innovation and performance optimization for our customers' projects.

This is fun and we're still really early, but we'll keep you updated on our other AI experiments as we get them launched!

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