The Drag & Drop Newsletter - Edition 96

Hey, tech marketers! Welcome back to the Drag & Drop, where Mighty & True brings you quick, actionable insights to simplify your week and maximize your marketing results. Let’s dive right in (in 2025)!🍾

🚀 In this week's Drag & Drop:

  • Newell takes AI marketing to the next level 🖍️
  • The real AI gap report 🤖
  • Attentions's call recap clarity tool đź“ž

🖍️ How Newell Brands is using AI to Power their Marketing Teams

Newell Brands, the company behind Sharpie and Rubbermaid, is showing how AI can transform marketing strategies—something every tech marketer should take note of. In this insightful interview with the President of Brand Management and Innovation, Melanie Huet, she discusses how they’ve implemented AI across three critical areas:

  • AI-Based Insights Tools: Using Stravito, they’ve created a Google-like insights hub with all their marketing and product data loaded, making research instantly accessible—perfect for B2B marketers that need to promote to multiple product lines and verticals.
  • AI-Generated Consumer Personas: With tools like ChatGPT, Newell has developed synthetic personas they can talk to for personalized messaging and content tips—an approach tech marketers can adopt for their own targeted marketing or brand campaigns.
  • Accelerating Product Innovation: By integrating AI, they’ve sped up product launches and strategic decision-making—highlighting how tech brands can move faster in competitive markets.

The takeaway? AI is speeding up their marketing process and making the teams smarter... and it can be a game-changer for streamlining your B2B marketing efforts, improving targeting, and accelerating campaign results.

👉 Read the full interview here.

The Real AI Gap is Real

AI might be everywhere, but Section’s latest AI Proficiency Report shows most workplaces still aren’t ready for it. Turns out only 9% of employees are proficient enough to unlock AI’s full potential, and training programs aren’t helping much.

For B2B marketers, this highlights a key challenge: how to up-skill teams without wasting resources. The report also dives into why skeptical managers and inconsistent policies hold teams back, plus tips for boosting AI adoption where it counts.

Our biggest takeaways were 👇

  • Up-skill strategically: Focus on practical AI applications, not just theory.
  • Tackle managerial skepticism: Equip leaders to champion AI adoption.
  • Policy alignment: Create clear, consistent guidelines to support safe and effective AI use.

Read the full report here.

🔩 Tools and Events

If you're juggling back-to-back calls and client meetings, Attention’s AI might just be right for you. It takes the grunt work—like updating CRMs or drafting follow-ups—off your plate so you can focus on strategy.

Busy tech marketers can use it to analyze call trends, keep messaging consistent, and turn insights into action without losing momentum. Think of it as a productivity boost for those marathon meeting days.

Check out the product here.

Want more of our Drag & Drop?

Explore more insights and tools on our Drag & Drop blog—curated to make tech marketing simpler and more effective.

Know someone who’d benefit? Forward this along!

And if you’re ready to experience high-performance technology marketing without the usual complications, let’s build a plan that works for you. Set up a meeting with us—it's quick and easy.

Until next week, stay sharp and streamlined, friends.

The M&T Team ♥️