The Drag & Drop Newsletter - Edition 91

Hey, tech marketers! Welcome back to the Drag & Drop, where Mighty & True brings you quick, actionable insights to simplify your week and maximize your marketing results. Let’s dive right in!

🚀 In this week's Drag & Drop:

  • Hey Creative Ops: here are the 6 metrics that matter 📣
  • What Marketing leaders are saying about AI in 2024 👀
  • Reach 2024 is calling 📞 free GTM, AI-focused event

📣 Hey Creative Ops: Here are the 6 Metrics that Matter

Creative operations might sound like behind-the-scenes magic, but measuring their impact is critical for B2B marketers. In this Drag & Drop post, we uncover 6 important creative ops KPIs that help drive scale and performance in our business 📈.

From project speed to resource use and feedback cycles, these six metrics reveal how effectively your team brings creative concepts to life.

Here are some actionable strategies you can use today:

  • Track project timelines: Use project velocity metrics to keep campaign deadlines on point.
  • Maximize resources: Monitor resource utilization to ensure the right team members are on the right tasks.
  • Improve feedback loops: Streamline approvals and revisions to reduce bottlenecks and speed up delivery.

The bottom line? What gets measured gets optimized 🤭.

Want to refine your creative processes? Here’s how to start.

👀 Insights from Infosys CMO Radar 2024

A new report from Infosys titled 'CMO Radar 2024' reveals key insights into how marketing leaders are adapting to rapid changes in the industry.

The research, conducted by the Infosys Knowledge Institute, surveyed 2,600 CMOs across the globe. Here are some highlights we found that might be relevant to B2B marketers 👇:

  • AI is now an indispensable tool. 73% of marketers have experimented with or deployed AI in all seven marketing activities.
  • 56% of companies have dynamic and coordinated AI, business, and marketing strategies.
  • A shift towards data-driven decision-making is gaining traction.

For tech marketers, this trend is invaluable—AI can optimize campaigns, drive personalization, and streamline operations (but we already knew that 😜 it's nice that CMOs agree). You can download the full report here.

🔩 Tools and Events

Back again this week with another event spotlight 🚨! G2 is hosting a fully virtual AI-focused event. Packed with insights from C-suite execs and GTM leaders on harnessing AI for growth, boosting buyer ROI, and staying ahead of market trends.

The lineup covers everything from AI mega-trends to practical workshops on integrating AI into your tech stack. Here are the deetz👇.

  • When: Tuesday, Dec 10, 2024 from 12 PM-3:30 PM EST
  • Fully virtual and completely free 😊
  • Register here

Still on the fence? Check out this article with 5 solid reasons to register for Reach 2024. We'll most likely be there!

Want more of our Drag & Drop?

Explore more insights and tools on our Drag & Drop blog—curated to make tech marketing simpler and more effective.

Know someone who’d benefit? Forward this along!

And if you’re ready to experience high-performance technology marketing without the usual complications, let’s build a plan that works for you. Set up a meeting with us—quick and easy.

Until next week, stay sharp and streamlined, friends.

The M&T Team ♥️