The Drag & Drop Newsletter - Edition 90

Hey, tech marketers! Happy Thanksgiving week and welcome back to the Drag & Drop, where Mighty & True brings you quick, actionable insights to simplify your week and maximize your marketing results.

In the spirit of Thanksgiving, let’s dig right in!

🦃 In this week's Drag & Drop:

Claude's new custom styles for better copy ✍🏼
SaaS Benchmarks 2024: what’s changing (and why you should care) ⭐️
A GTM event that can't be missed, plus our 2025 tech marketing event roundup 🤌
Get high-performance marketing without the hassle 💥

💭 Claude’s new "custom styles" are something to be thankful for

You know how you have to prompt AI for style and tone with every interaction? Well, when we came across Claude.ai's most recent update — custom response styles — we were quite excited ✍🏼.

Now, you can save and adjust Claude’s tone and format to match your exact needs with every session—whether you prefer formal business cases or snappy marketing copy.

It’s especially handy for B2B marketers juggling different content types and brand voices. Think of it as having a flexible copy assistant who gets your tone right every time (finally).

Curious how this could help streamline your team’s work? Here are a few ways to put it to use:

Brand-consistent messaging: Upload your brand guidelines, and Claude can help maintain a unified tone across campaigns.
Custom business proposals: Use a formal style for RFPs or client pitches that need a polished touch.
Marketing campaign support: Create concise, on-brand copy for emails, ads, or social posts without spending hours editing.

Read more about the update here and let us know how you’d use this new feature!

⭐️ SaaS Benchmarks 2024: what’s changing (and why you should care)

Efficiency is the name of the game in SaaS right now, with the latest benchmarks showing companies are embracing “do more with less” as a growth strategy.

High Alpha’s 2024 SaaS Benchmarks Report digs into performance data from 800+ SaaS companies, delivering insights that matter for founders and B2B marketers alike.

Our key takeaways are the following:

Gross revenue retention (GRR) is finally bouncing back, and companies under $5M ARR are outpacing their bigger counterparts in efficiency.

Oh, and generative AI? It’s shaping business models but hasn’t rewritten the rulebook 📓 just yet.

For B2B marketers, understanding these trends means planning smarter budgets and aligning your strategy with realistic growth expectations. Want a deeper dive?

Check out High Alpha’s full report here.

🔩 The latest tools and events

If B2B marketing events had a "can't miss" list, B2BMX West would be on it 🔥. Taking place February 2025 in Scottsdale, AZ, this year’s theme, “Building Bridges, Breaking Barriers,” promises plenty of actionable insights with tracks covering demand gen, ABM, GTM strategies, and more.

Big marketing heavyweights are set to share fresh strategies for 2025 success. Expect keynotes, case studies, and—of course—networking galore 🤌.

It's your golden chance to pick up new tools, spark collaborations, and fine-tune revenue strategies. Will we see you there (we're thinking about it 🤭)?

Find more information on the event and the full lineup here and review our roundup of the top B2B events of 2025 here.

🥹 Skip the Headaches. Get High-Performance Marketing Without the Hassle.

Tired of dealing with the typical complexity and red tape of working with agencies? At Mighty & True, we’re rethinking what it means to deliver high-performance marketing.

With streamlined processes, data-driven insights, and a commitment to making your life easier, we help tech marketers achieve stronger results without the usual agency frustrations.

Watch this video to see our work.

Want more of our Drag & Drop?

Explore more insights and tools on our Drag & Drop blog—curated to make tech marketing simpler and more effective.

Know someone who’d benefit? Forward this along!

And if you’re ready to experience high-performance technology marketing without the usual complications, let’s build a plan that works for you. Set up a meeting with us—quick and easy.

Until next week, stay sharp and streamlined, friends.