The Drag & Drop Newsletter - Edition 89

Hey, tech marketers! Welcome back to the Drag & Drop, where Mighty & True brings you quick, actionable insights to simplify your week and maximize your marketing results. Let’s dive right in!

🚀 In this week's Drag & Drop:

Resources to help you sell the importance of brand 😉
How to win at 2025 B2B advertising⚡️
Gemini AI rolls out a new memory feature 🧠
Download our effortless tech marketing handbook for free 📔

😉 The “B” you need to embrace in B2B marketing.

Brand.

We get it—selling the idea of brand marketing (and securing budget for brand media) can feel like an uphill battle. It’s tough to put a dollar value on impressions, awareness, and trust when everyone’s laser-focused on leads and immediate ROI.

But here’s the reality: brand is what gets you on the “day one” shortlist when prospects are ready to buy. Leads close deals, but brand gets you invited to the table.

B2B buyers engage with an average of 13 pieces of content before making a purchasing decision, indicating the necessity for consistent and valuable brand messaging (SEMRush).

In today’s market, your buyers are interacting with your tech brand at least 10 times before you even know they exist. That’s 10 opportunities to leave a lasting impression—or 10 opportunities to be overlooked.

If you’re struggling to get leadership on board with investing in brand, you’re not alone. Here are three resources our Drag & Drop team came across just this week to help you make the case:

1️⃣ Expert tips for LinkedIn advertising

2️⃣ Brand consistency insights to win trust

3️⃣ Better, bolder B2B branding strategies

Invest in brand today, so you’re top of mind tomorrow.

⚡️ How to win at 2025 B2B advertising

We recently stumbled across an article diving into the 2025 outlook for B2B advertising, and some insights were too good not to share!

Buyers are noticing ads more than ever, but almost 40% feel the content isn’t hitting the mark. With tools like generative AI, programmatic OOH (out-of-home) advertising, and smarter data strategies, the future of digital campaigns could be about making ads both more personal and more impactful.

For tech marketers, the big takeaway is clear 🎯: success means leveraging new technologies while staying authentic—buyers trust user-generated content and influencers far more than corporate talk.

We’re curious, though: Have you tried any of these approaches? What’s got you excited (or skeptical) about 2025? You can read the full article here.

🔩 Tools and Events

Google’s Gemini AI just introduced a memory feature that learns and stores your preferences and personal context. This means you can "teach" the model what you like, allowing it to deliver more relevant, tailored responses.

By adapting to stored context, Gemini provides insights that feel personalized—especially useful for marketers managing multiple account-based strategies and dynamic buyer needs 🌀.

Here are some ways we're using this new feature to speed up our tech marketing strategy:

Smarter customer segmentation: We're leveraging Gemini's real-time data analysis to refine target audiences and personalize ABM campaigns at scale.
Content enhancement: We're able to generate more engaging visuals and copy that adapt to specific industries or accounts.
Dynamic sales enablement: We're equipping sales teams with AI-curated insights to address buyer pain points with precision. Battle cards are now easier than ever.

TLDR: better ideas, faster iterations, and actionable insights for your campaigns ⚡️.

For a deeper dive, check it out here.

📔 The effortless tech marketing handbook

Tech marketing doesn’t have to feel like running a marathon with hurdles you didn’t expect 🏃. From assembling the dream team to implementing seamless systems, we know how complicated it can get. That’s why we’re sharing our Ultimate Guide to Tech Marketing—your shortcut to simplifying the chaos.

Packed with actionable tips and proven strategies, this guide helps you streamline processes and level up your campaigns without breaking a sweat 💦.

The highlights:

Four key roles that will supercharge your team.
The top marketing and AI tools we recommend for scale and efficiency.
Learn about the power of systems-based thinking for your marketing team.

Download our ultimate tech marketing guide today (and yes, it's free 🤭).

Want more of our Drag & Drop?

Explore more insights and tools on our Drag & Drop blog—curated to make tech marketing simpler and more effective.

Know someone who’d benefit? Forward this along!

And if you’re ready to experience high-performance technology marketing without the usual complications, let’s build a plan that works for you. Set up a meeting with us—quick and easy.

Until next week, stay sharp and streamlined, friends.