The Drag & Drop Newsletter - Edition 88

Hey, tech marketers! Welcome back to Drag & Drop, where Mighty & True brings you quick, actionable insights to simplify your week and maximize your marketing results. Let’s dive right in!

🚀 In this week's Drag & Drop:

The top AI marketing training courses used at M&T ⚡️
Sales and marketing alignment tips 🤝
ICYMI: Midjourney's new image editor 🎨
3 areas to dial up in your ABM playbooks 🗺️

✏️ AI training courses every tech marketer needs

If you’re not getting your marketing team up to speed on AI, you might already be falling behind. No worries—we’ve got you covered! Here’s our list of must-have AI training courses, tailored for tech marketers across copywriting, business, design, and more. 👇

AI for Everyone: neural networks, machine learning, collaboration, practical.
‍Ethics of AI: ethics, responsibility, perspectives, decision-making.
Prompt Engineering Specialization: prompt engineering, LLMs, data, ChatGPT.
Creative AI Academy: AI tools, hands-on, industry, tailored.

From building automation workflows to enhancing personalization, these courses cover the essentials without drowning you in tech jargon 🫙. Some are quick, practical, and even free—so you can add AI expertise with minimal time spent. Approved by the M&T team ⚡️.

Browse the full list of courses here.

🤝 Sales and marketing alignment tips from Demandbase CMO, Kelly Hopping

You’re likely familiar with Demandbase as a leading platform for account-based targeting and advertising. That’s why it’s especially interesting to see how their own marketing and sales teams align to drive maximum impact.

In this interview, Kelly Hopping, Demandbase CMO talks through how they align their teams and also automate for scale (something we love to hear).

"I think the future is that marketers are so bogged down in repeatable processes that if you could automate those things you could actually do better creative, better content, better campaigns, more compelling product marketing, more compelling, breakthrough thought-leadership."

It’s a great example of how teams can work together to make ABM really shine, as well as automate for efficiency.

There’s a lot of good stuff in here, so give the video a watch!

🔩 Latest Tools and Events

How Midjourney’s new web editor empowers B2B marketers to create more

ICYMI: Midjourney’s latest web editor is a game-changer for B2B marketers looking to add custom visuals to their content. In our testing, we've been able to easily tweak, expand, retexture, and stylize images from a simple text prompt 💻.

With new tools for cropping, repainting, and adjusting lighting, it offers full creative control to personalize visuals to your brand’s style or specific campaign needs.

For B2B content creators, this update means faster, more flexible image creation—no design team required. And as AI images keep evolving in realism, tools like this will help marketers raise the bar for compelling visuals while keeping authenticity in check.

Here's a few ways we're using it today:

Customized Campaign Graphics for ABM: We're testing the use of Midjourney’s editor to create industry-specific visuals for various account-based marketing (ABM) campaigns.
Creative Concepting for Client Pitches: Midjourney’s text-to-image tools make it easy for us to mock up visuals that convey our initial ideas for client pitches and campaign concepts. This replaces having a graphic designer or illustrator spend hours on concepts that might never get used.
Quick Content Refresh for Social and Blog: Midjourney’s rapid text-to-image generation lets us easily update visuals for our social channels and blog posts, keeping our content visually fresh and high-quality without lengthy design waits.

All these changes are currently rolling out to Midjourney’s top users and annual subscribers, with a broader release coming soon.

Curious to see it in action? Check out this video showcasing its latest capabilities.

🗺️ Think beyond basics: 3 creative ways to scale Your ABM playbook

Looking to elevate your ABM playbook? We created this blog post to reveal three often-overlooked areas where ABM marketers can save time and scale effortlessly: template-driven messaging, modular creative assets, and automated data integration. By standardizing these elements, you can streamline processes while still delivering a personalized touch.

For B2B marketers aiming to scale without compromising on quality, these tips will help make ABM both scalable and impactful.

Dive into our full post to see how these ABM shifts can keep your campaigns ahead of the game!

Want more of our Drag & Drop?

Explore more insights and tools on our Drag & Drop blog—curated to make tech marketing simpler and more effective.

Know someone who’d benefit? Forward this along!

And if you’re ready to experience high-performance technology marketing without the usual complications, let’s build a plan that works for you. Set up a meeting with us—quick and easy.

Until next week, stay sharp and streamlined, friends.

Let's meet!