The Drag & Drop Newsletter - Edition 85

Hello there, tech marketers! Welcome to another edition of Drag & Drop, where your friends at Mighty & True curate a simplified view of the world of tech marketing and more just for you! Let's get this thing started!

🚀 In this week's Drag & Drop:

  • The great Martech replacement 🧑‍💻
  • AI can now navigate computers 💻
  • Ideogram reveals new AI design tool 🎨
  • Turn your Notion databases into apps- no code required 🪄

🧑‍💻 Has the great "Martech Unbundling" begun?

Is the era of the all-in-one marketing technology stack being replaced with single-feature products? We think it might be.

Spurred by the launch of countless and increasingly AI-led marketing tools, now might be the time to relook at your marketing tech investments with an eye toward replacing your stack with smaller, more nimble (and cheaper) solutions.

Check out the 2024 Martech Replacement Survey to see how your peers are approaching this shift.

💻 Claude 3.5: AI that works with your desktop

Anthropic just dropped their latest update: the Claude 3.5 model, now with computer usage capabilities. This means that AI can now interact directly with your files and apps for even more seamless integration into your workflow (spooky 👻). We've found it a game-changer in our testing.

The highlights👇

  • 3.5 model released: A new iteration of AI that offers improved performance and efficiency.
  • AI now uses computers: The AI can interact with apps, files, and your desktop, opening up new possibilities for B2B productivity. Yes, this means AI taking over your computer to perform actions, like filling out a form.
  • Better contextual understanding: Improved at handling longer conversations and maintaining relevance in responses.

Watch the video below to get a sense of how AI can navigate computers like a human. Check out the full announcement here.

🔩 Tools and Events

Ideogram Canvas: Ideogram’s new Canvas feature is a powerful tool that leverages AI to help users create stunning visuals with ease 🪄. Whether you need graphics for ads, social posts, or landing pages, it simplifies the design process by turning basic sketches or ideas into polished images.

For B2B marketers, this means faster content production and less reliance on design teams. The AI does the heavy lifting, making it accessible for marketers needing quick, professional visuals without advanced design skills.

You can explore its capabilities here.

Other items we're monitoring

We're continually looking for useful new tools, training, and events that will help tech marketers get more done. Here's the latest list:

  • Blocfree: Creates email marketing templates in just a few clicks 📧.

🗺️ Tired of Marketing That Feels Like a Never-Ending Maze? Mighty & True Has the Map.

If your marketing efforts feel like you’re constantly navigating dead ends and detours, it’s time to find the right direction.

At Mighty & True, we’re experts in charting a clear, streamlined path to high-performance marketing—eliminating confusion and delivering results that matter.

Check out our latest video to learn how we guide your marketing journey toward success. Ready to get on the right track? Let’s map out a plan together. Your guide is here. 🧭

Want more of our Drag & Drop goodness?

Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.

If you like what you see, feel free to pass this newsletter along to your friends, co-workers, or anyone else who could use a little marketing magic. 🌟

And if you're interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to start a plan of action. Check us out!

Stay hassle-free, friends,

The M&T Team ♥️