The Drag & Drop Newsletter - Edition 83

Hello there, tech marketers! Welcome to another edition of Drag & Drop, where your friends at Mighty & True curate a simplified view of the world of tech marketing and more just for you! Let's get this thing started!

🚀 In this week's Drag & Drop:

Creative ads drive better performance 🥇
Martech wishlist: new features vs. tight budgets 🦄
Meta unveils AI video model 📹
OpenAI releases new AI upgrade: 'Canvas' 🖼️
Notion's first AI-powered event in SF 📍

🥇 Why Simple, Consistent Creativity Wins in Technology Marketing

We're always on the lookout for tech ads that break away from the typical, functional mold. So when we came across LinkedIn’s report on the impact of creativity in B2B marketing and it's effect on performance, it sparked some thoughts.

Creativity in tech marketing is a balancing act—between emotional appeal and data, originality and clarity, and ensuring consistency over time. In his latest blog post, we dig into what makes creativity truly effective in tech marketing and how to avoid common pitfalls. Check it out to learn how to stand out without losing the message.

Read the Mighty & True blog post here.

🦄 Martech wishlist: new features vs. tight budgets

A new survey reveals that while B2B marketers are itching to upgrade their martech stacks, cost is the ultimate decider. Marketers are hunting for tools with better integration, better data capabilities, and more automation—but only if they don’t break the bank. As budgets tighten, marketers are getting pickier about their martech must-haves (rightly so).

Wondering what features could drive you to switch it up? This report gives a rundown on the top reasons (hint: it’s not just about shiny new tools ⚒️). Check out the survey here!

📹 Meta releases AI video model (it's kinda good)

Meta recently announced MovieGen, an AI-powered tool that can turn text prompts into short videos; positioning itself as a direct competitor to OpenAI's Sora. We won't lie, it's looking kinda good 🤓.

With a focus on generating realistic scenes from simple descriptions, this tool opens up new avenues for visual storytelling in the B2B world. While we’re not saying you should ditch your entire video team, this tech might make those last-minute projects a whole lot easier 🔥!

🔩 Tools and Events

Canvas: OpenAI just dropped "Canvas," a new AI-powered workspace that takes collaboration up a notch 🧑‍💻. It's all about real-time idea generation, sharing, and iteration, making it perfect for B2B teams looking to spice up their creative processes.

Think of it as a digital whiteboard but way smarter—perfect for sketching out big ideas or refining details. If you're ready to see what AI can bring to your next brainstorming session,

Canvas might just be the tool you didn’t know you needed. Check out this post for more details on how it works.

Other items we're monitoring

We're continually looking for useful new tools, training, and events that will help tech marketers get more done. Here's the latest list below:

TimeTackle: Simplify time tracking and reporting that aligns with your top priorities 📝.
Consensus AI: Generates research-backed answers to complex questions📱.
Gamma: Restyle your pitch deck in just one click. Perfect for anyone who hates PowerPoint 👀.

🌈 Don't miss Notion's AI-powered event in SF

If you’re looking to take your Notion game to the next level, Make with Notion is where it’s at. Designed for marketers, creators, and business pros, this event will showcase the latest and greatest in Notion templates, workflows, and integrations to streamline B2B marketing and related operations.

Here's what we know so far:

Happening live on October 24 in San Francisco 📍
Select sessions will be live-streamed for virtual attendance 💻
Notion’s CEO and Figma’s CEO will both be in the lineup 👻
Plus, other industry leaders will discuss how AI is reshaping workflows and what’s next in this rapidly evolving field 🌿

You can find more information on the event here. We’ll be tuning in virtually 💻—hope to see you there!

💊 Sick of Marketing That Drags and Overcomplicates? Mighty & True Has the Remedy.

If your current marketing approach feels like a tangled mess of delays and headaches, maybe it’s time for a change. At Mighty & True, we’ve mastered the art of simplifying high-performance tech marketing—cutting out the chaos and delivering real results... fast.

Watch our latest video to see how we make marketing actually work for you. Then contact us for a diagnosis and get well-plan. The doctor is in. 🩺

Want more of our Drag & Drop goodness?

Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.

If you like what you see, feel free to pass this newsletter along to your friends, co-workers, or anyone else who could use a little marketing magic. 🌟

And if you're interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to kick off an action plan. Check us out!

Stay hassle-free, friends,

Let's meet!