The Drag & Drop Newsletter - Edition 82

Hello there, tech marketers! Welcome to another edition of Drag & Drop, where your friends at Mighty & True curate a simplified view of the world of tech marketing and more just for you! Let's get this thing started!

🚀  In this week's Drag & Drop:

  • Avoiding brand launch ups and downs 🛝
  • Get actionable advice from HubSpot's CMO 🙋🏼♂️
  • Meta's new AI tools announced 🎲
  • California's Governor vetoes AI safety bill ❌
  • Notion AI, along with tools for mind mapping, social media insights, and more 🔩
  • Mighty & True's cure to slow, painful tech marketing đź’Š

🛝 Why Tech Brands Drift Post-Launch and How to Fix It

Many tech marketing leaders know the feeling: after investing time and resources into building a strong brand, it slowly starts to drift away from its core essence. Yikes!

This M&T Drag & Drop post delves into the common mistakes tech brands make after launching and offers practical frameworks for maintaining consistency in a fast-moving industry.

Read the full article here to explore how to keep your brand strong, and the tactical steps to ensure it doesn’t fade away.

Read the Mighty & True blog post here.

🙋🏼‍♂️ Learn from a Pro: Hubspot's CMO, Kipp Bodnar

Fresh off Inbound 2025, it’s hard not to admire the sustained marketing stamina HubSpot has demonstrated over the years. Leading the charge is Kipp Bodnar, their Global CMO, who embodies everything HubSpot stands for.

In this insightful Think with Google session, Kipp shares some great advice on elevating B2B marketing creativity, navigating conversations with your CFO about why not all marketing spend needs direct attribution, and the critical role of risk-taking in leadership.

It’s a rare glimpse into the strategies of one of B2B’s top marketing minds. Tune in here.

🎲 Meta's New AI tools Announced

ICYMI: Meta just dropped some major announcements at their Meta Connect event last week, and no surprise—AI took center stage. From AI-generated avatars to tools that make managing cross-platform campaigns a breeze, Meta's diving deep into the future of marketing. For those still navigating omnichannel madness, these updates might just be the lifeboat 🛶 you need.

If you're a tech marketer, it’s time to take notes because Meta is building a suite of tools designed to make your life easier (and maybe even fun 🤭). Read the full breakdown here.

Catch all the big reveals from Meta Connect 2024 in this 12-minute highlight video👇.

đź“ś California's Governor vetoes AI safety bill

California's controversial AI bill, SB 1047, which would have required companies to disclose when AI-generated content is used, just got vetoed by Governor Newsom. His decision highlights concerns around stifling innovation and placing California at a competitive disadvantage đź‘€.

For B2B marketers keeping an eye on AI regulations, this is a key development. While transparency around AI content remains a hot topic, this veto could reshape the conversation for tech companies across the board ♟️. Read the full article here.

🔩 Tools and Events

Notion AI: We rely on Notion as the central hub for everything Mighty & True, storing all our SOPs and key information in one place. We've also been using Notion AI for some time, and it's been a game changer in simplifying how we create new content and update our processes.

If you're grappling with where to centralize your marketing team’s systems and workflows, Notion AI is worth exploring. It streamlines content creation, making it easier to stay organized and efficient.

Check out this Notion blog post for more details on how it works.

Other items we're monitoring

We're continually looking for useful new tools, training, and events that will help tech marketers get more done. Here's the latest list below:

  • Nodeland: Take your notes and ideas into interactive mind maps 🧠, perfect for brainstorming sessions.
  • Lumona: AI search that gathers insights from social media and yes, Reddit included 📱
  • Magic Inspector: This tool checks your website for bugs without the need for any coding skills 🤖.

💊 Tired of Marketing That’s Slow, Complex, and Painful? Mighty & True is the cure.

If your current approach feels like a tangled mess of delays and headaches, maybe it’s time for a change. At Mighty & True, we’ve mastered the art of simplifying high-performance tech marketing—cutting out the chaos and delivering real results... fast.

Watch our latest video to see how we make marketing actually work for you. Then contact us for a diagnosis and get well-plan. The doctor is in. 🩺

Want more of our Drag & Drop goodness?

Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.

If you like what you see, feel free to pass this newsletter along to your friends, co-workers, or anyone else who could use a little marketing magic. 🌟

And if you're interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to kick off an action plan. Check us out!

Stay hassle-free, friends,

The M&T Team ♥️