The Drag & Drop Newsletter - Edition 81

Hello there, tech marketers! Welcome to another edition of Drag & Drop, where your friends at Mighty & True curate a simplified view of the world of tech marketing and more just for you! Let's get this thing started!

🚀 In this week's Drag & Drop:

  • YouTube launches their largest survey of creators yet 💁🏽‍♀️
  • HubSpot launches "Breeze" 🔩
  • ChatGPT's Advanced Voice Mode now open to 11 million users 🎙️
  • A quick respite from marketing imposter syndrome 💩
  • Mighty & True's cure to slow, painful tech marketing 💊

💁🏽‍♀️ YouTube Survey: The Future of Tech and Creativity

YouTube just released its largest survey on content creation and AI, and the findings are impressive. While 92% of content creators are already using AI to create better content faster, many B2B marketers are still on the fence about whether AI is 'ready.' Spoiler: It is.

Here are some key stats from YouTube’s survey that should make you rethink your tech marketing strategy:

  • 74% of creators say they know a great deal or fair amount about Generative AI.
  • 89% believe AI will level the playing field between small creators and big studios.
  • 87% think AI will make it easier to export content to new countries and languages.

Read the full report here.

🔩 Tools and Events

HubSpot Breeze: Anyone else feeling Inbound 2024 FOMO? We sure are after hearing all the exciting announcements HubSpot made at their annual B2B marketing event (with speakers from Canva, American Express, Calendly, Zapier, Disney and even David Spade).

While AI stole the spotlight throughout the conference, "Breeze" – HubSpot’s new AI-powered integration across their entire sales, service, and marketing platform – generated major buzz.

If you're a HubSpot user (like us), get ready for rapid advancements as this platform evolves quickly. You can view their release page here with use cases across their platform.

Also check out their release presentation from Inbound 2024 below.

Other items we're monitoring

We're continually looking for useful new tools, training and events that will help tech marketers get more done. Here's the latest list below:

  • Social Signal: Time-saving AI-native tool that scans Twitter, Reddit, and Hacker News to easily find relevant brand conversations.
  • Content Marketing World 2024: The mother of all content events is happening October 21-23, 2024. Get your content on!
  • ABM MBA: The Playbook To Expand Enterprise Accounts: If you haven't joined MutinyHQ's ABM MBA, you should. Here is just a taste from a "course" we attended just this week. Awesome real-life case studies of ABM goodness. BTW, we're a Mutiny partner, so hit us up if you want a tour of their awesome platform!

🎙️ OpenAI launched "advanced voice mode"

After months of anticipation, OpenAI is rolling out Advanced Voice mode to all ChatGPT Plus subscribers (around 11 million people). With more lifelike interactions, custom instructions, and five new voices, this update transforms chatbot conversations into more natural exchanges.

We're already cautiously testing it for copy and creative brainstorming, and it's much faster than old-fashioned typing. So far so good.

Find out how to access the feature and why it’s a game changer for tech marketers here and check out the video example below.

💩 No, you are not crap at marketing [Podcast]

Imposter syndrome—it happens to the best of us, and trust me, you’re not alone. We love the timing of this Marketing Gap podcast by Jade Tambini, as I'm sure we are all feeling a bit tired as we go into the final quarter of 2024.

In this episode, Jade shares her own moments of doubt as a marketer and why those feelings were just part of the journey. We all question our abilities from time to time, but the truth is, those doubts don’t define your skills.

Jade walks us through the signs of a great B2B marketer and reminds us why we got into this game in the first place. You've got this, and she's here to help you see it. Check out the podcast here episode here.

💊 Tired of Marketing That’s Slow, Complex, and Painful? Mighty & True is the cure.

If your current approach feels like a tangled mess of delays and headaches, maybe it’s time for a change. At Mighty & True, we’ve mastered the art of simplifying high-performance tech marketing—cutting out the chaos and delivering real results... fast.

Watch our latest reel to see how we make marketing actually work for you. Then contact us for a diagnosis and get well-plan. The doctor is in. 🩺

Want more of our Drag & Drop goodness?

Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.

If you like what you see, feel free to pass this newsletter along to your friends, co-workers, or anyone else who could use a little marketing magic. 🌟

And if you're interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to kick off an action plan. Check us out!

Stay hassle-free, friends,

The M&T Team ♥️