The Drag & Drop Newsletter - Edition 80

Hello there, tech marketers! Welcome to another edition of Drag & Drop, where your friends at Mighty & True curate a simplified view of the world of tech marketing and more just for you! Let's get this thing started!

🚀 In this week's Drag & Drop:

Apparently, everyone is struggling with their lead nurture strategy 😭
Salesforce launches AgentForce 🚀
A new "glow up" for Canva users 🌟
Open AI previews a new o1 release 🦺

😭 2024 Lead Nurturing and Acceleration Survey

Feeling a bit down on your lead nurturing strategy? Well, you're not alone.

DemandGen's latest Lead Nurturing & Acceleration Benchmark Survey shows a sharp decline in confidence toward lead nurturing initiatives with 51% of respondents feel their efforts needed improvement, compared to 40% in 2023, and only 26% rated their strategies as average.

We receive many requests for help with nurture strategies and frankly, it's one of the most under-used tactics by many tech marketers, simply because it can be a chore to set up and maintain. Still, when crafted correctly, it's a game changer for activating media and other full-funnel tactics.

Explore the report here.

🔩 Tools and Events

Salesforce AgentForce: Just announced, Salesforce doubles down on AI-powered agents for customer and employee support. The product looks interesting, but their landing page for the launch is 🔥🔥 and worth a look.

Salesforce continues to emphasize AI's role across its platform, and this is another step in showcasing how AI can impact every stage of the customer lifecycle. At Mighty & True, we're eager to see how they fully integrate AI to streamline the entire process—from the first interaction to lead generation, deal closure, and ongoing support—within a single, cohesive platform.

Other items we're monitoring

We're continually looking for useful new tools, training and events that will help tech marketers get more done. Here's the latest list below:

GTM 2024: This exclusive conference is for GTM execs only. Attend in Austin on Oct 14-16 and ping us if you're in town!
Infography: Create simple infographics from your blog posts.
FlutterFlow: A really nice AI-powered app generator.

🌟 Canva announced a major "glow up"

We're definitely Canva fans here at Mighty & True and were excited to see the latest update to the design tool's interface in their latest announcement called the "Canva Glow Up".

The latest Canva updates feature a refreshed homepage and a revamped editor aimed at streamlining workflows and improving design organization. We’re big fans of this move, as it aligns with Mighty & True’s mission to simplify complex tasks for marketers.

If you’re a Canva enthusiast too, here’s everything you need to know. Don’t miss their well-crafted launch video below:

🦺 Open AI teases o1 with some general warnings

OpenAI has introduced the o1-preview, a new AI model designed to improve reasoning and solve complex problems in fields like science, math, and coding. Available in ChatGPT and via API, this model represents a significant upgrade in handling difficult tasks, with plans for future enhancements like browsing and file uploads.

Though this release will primarily be targeted towards coding and science users, it is a peek into reasoning capability that will eventually benefit all users more generally. As a side note, OpenAI specifically stated a “medium” risk, particularly for the creation of biological weapons. Yikes!

See the release here and check out the launch video below:

💥 We'll review your ABM campaigns for FREE!

The end of Q3 is the perfect time to review your ABM programs' status, going into the year's end. And as a Drag & Drop subscriber, you're in luck! We’re offering our free ABM assessment service to our loyal subscribers.

Schedule some time with us to learn more about the process and get things started.

Oh... and if you want to know more about our ABM services, go here.

Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.

If you like what you see, feel free to pass this newsletter along to your friends, co-workers, or anyone else who could use a little marketing magic. 🌟

And if you're interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to kick off an action plan. Check us out!

Stay hassle-free, friends,