Drag & Drop

Pipeline strategy, AI tools, and what's moving the metrics. Every week.

Practical thinking on demand generation, ABM, automation, and marketing operations. Written for senior B2B tech marketers. No vendor content. No fluff.

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What's in every edition

Practical thinking for senior marketers

Kevin's Take

Demand gen plays that actually move the funnel. Sourced opportunities, ABM tactics, and conversion frameworks from teams hitting their targets.

The Signal

How leading teams are using AI to cut content creation time, personalize at scale, and eliminate manual work without losing the human touch.

From the Trenches

What's moving pipeline, what's noise, and how to read signals in your data. Market trends, competitive intel, and what actually impacts revenue.

Recent Editions

What readers keep coming back for.

Notion's engineers don't really write code anymore
edition-147

Notion's engineers don't really write code anymore

If your team is still wedging AI into workflows you designed for humans, you're solving the wrong problem. Plus: OpenAI's new "Deployment...

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Efficiency AI is a trap
edition-146

Efficiency AI is a trap

Plus: how a $6.90 newsletter became a $3M API, and your Couch-to-5K for AI

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Stop selling outputs. Start selling learning velocity.
strategy

Stop selling outputs. Start selling learning velocity.

Why the agency model that worked for 50 years is dying. Here's what replaces it.

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Stop using AI to hire fewer people
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Stop using AI to hire fewer people

Efficiency AI vs. Opportunity AI: and why only one compounds over time.

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You're Not Overwhelmed. You're Over-tooled.

You're Not Overwhelmed. You're Over-tooled.

Why enterprise CMOs are finally walking away from million-dollar platforms.

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The time AI saves you isn't the point.
ai-automation

The time AI saves you isn't the point.

What you build in that space is what separates you from competitors still optimizing.

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30 AI Agents in Production. Here's What Actually Breaks.
ai-automation

30 AI Agents in Production. Here's What Actually Breaks.

Plus: 25% of content teams now write for machines, not people.

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If you can't build with AI, you can't lead
ai-automation

If you can't build with AI, you can't lead

The uncomfortable gap between CMOs who transform and CMOs who delegate

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LLM traffic is 1%. Stop optimizing for it.

LLM traffic is 1%. Stop optimizing for it.

Search still drives half your traffic. Here's what's actually killing your click-through rates.

Read edition →
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