The Drag & Drop Newsletter - Edition 77

Hello there, tech marketers! Welcome to another edition of Drag & Drop, the home of high-performance, hassle-free tech marketing. This is a one-stop shop for tech, marketing, and what's new at Mighty & True. Let's get this thing started!

🚀 In this week's Drag & Drop:

CMOs facing changes with AI 💥
AI images level up with Midjourney 🔥
Fortune 500: embracing AI, cautiously 🌀
A new way to search 🔎
Not seeing ROI from your campaigns? See below 👇

💥 CMOs facing changes with AI

The CMO role is evolving fast, with tenures dropping as the job becomes more complex. A new podcast episode explores why CMOs are feeling the heat, how their responsibilities are shifting, and the ways Generative AI is stepping in to lighten the load. If you're navigating the ever-changing marketing landscape, you might want to take a listen to understand how AI can be your next best teammate 🤝.

Catch all the insights here.

🔩 Tool of the week

Midjourney: just dropped Version 6.1, and it's packed with updates that are hard to ignore. Think better rendering, improved detail, enhanced support for photography prompts, and most importantly a web version (finally).

Plus, there's a shiny new model for generating stylized images that’s more powerful than ever. If you're a fan of visual storytelling, this one's worth diving into. Give it a go and see what it can do. They just made its web version available for everyone to test for FREE 🔥. Check out all the new features here and try it here.

Other tools we're monitoring

We're continually testing design, low-code, no-code, and AI tools making our work high-performance and hassle-free. Explore our curated selection below:

Notion Expert: If you use Notion, you will LOVE this tool that helps you maximize productivity within the Notion app by offering advanced tips, organizing strategies, and automation support 💻.
Decktopus: Generates presentation slides from simple text 💬.
Real Fake: This is one is a fun one! A daily swipe game where you guess if startups are real or made up by an AI 👀.

🌀 Fortune 500: embracing AI, cautiously

Fortune 500 companies are starting to get a little jittery about AI, with 86% expressing concerns about its impact on everything from decision-making to data privacy 👀. As AI adoption accelerates, these giants are grappling with the challenges of integrating advanced tech without losing the human touch. For B2B marketers, this is a reminder to stay ahead of the curve, but also keep a close eye on the evolving AI landscape 🌀.

Read more about what’s keeping the Fortune 500 up at night here.

🔎 A new way to search

ICYMI: OpenAI is testing a new tool called SearchGPT, designed to provide more accurate search results using a blend of AI and traditional search engines. The prototype aims to streamline the search process by better understanding context and delivering more relevant answers. The tool is still in its early stages, so expect some quirks, but the potential here is huge.

The waitlist is now closed but you can check out the full announcement here: SearchGPT Prototype.

💥 We'll review your ABM campaigns for FREE!

Q3 is the perfect time to review your ABM programs' status going into the year's end. And as a Drag & Drop subscriber, you're in luck! We’re offering our FREE ABM ASSESSMENT SERVICE to our loyal subscribers.

Schedule some time with us to learn more about the process and get things started.

Oh... and if you want to know more about our ABM services, go here.

Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.

If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!

Stay hassle-free, friends,

Let's meet!