The Drag & Drop Newsletter - Edition 76

Hello there, tech marketers! Welcome to another edition of Drag & Drop, the home of high-performance, hassle-free tech marketing. This is a one-stop shop for tech, marketing, and what's new at Mighty & True. Let's get this thing started!

🚀 In this week's Drag & Drop:

2024 Marketing tech winners revealed 🏆
Next-level voice tech tool 🎙️
Luma Labs with new upgrade 🚀
"AI is not our future" 🚫
FREE ABM assessment service 🔥

🏆 2024 marketing tech winners revealed

The 2024 MarTech Breakthrough Awards just dropped, showcasing this year's top innovators in marketing tech. From Adobe Firefly taking the crown in graphic design to Hubspot leading in SMB sales enablement, these winners are setting the pace in automation, customer experience, and data analytics. If you're in tech marketing, these are the tools to watch.

Check out the full list of companies in MarTech this year and congrats to all the winners 🎉 !

🔩 Tool of the week

ElevenLabs: AI audio just got a serious upgrade! ElevenLabs is pushing the boundaries of synthetic speech with its latest tools, allowing you to create lifelike, emotionally nuanced voiceovers🎙️. Whether you're a content creator or a marketer, this tech could redefine how you connect with your audience. Dive into the details and explore how this could elevate your next project.

Check out more about it here.

Other tools we're monitoring

We're continually testing design, low-code, no-code, and AI tools making our work high-performance and hassle-free. Explore our curated selection below:

Ario: AI personal assistant that keeps you on top of your to-do list 🧠. We're looking at you fellow multi-tasker 👀.
Speech to Note: Transform your spoken words into summaries instantly.
Landing Pro AI: Need a website done ASAP? This tool creates effective website copy in minutes 💻.

📽️ Luma Labs launches Dream Machine 1.5

Luma Labs just launched Dream Machine 1.5, a major upgrade to their current AI video generation model 🔥. This upgrade enhances the model’s ability to produce high-quality, realistic 5-second video clips from text and image prompts, featuring improved natural language processing and smoother motion.

We're intrigued to see how it can transform static ideas into dynamic stories with impressive cinematography 👀. We shall see with time! You can read more about it here.

🤖 "AI is not our future"

Procreate is standing firm against generative AI, reinforcing that creativity should be a uniquely human experience, not automated. They’re prioritizing artists' privacy and ownership, rejecting AI-driven content creation that could dilute genuine human artistry. And honestly, we respect this stance. For all our creators & designers, what are your thoughts on this?

You can read the full announcement here.

💥 We'll review your ABM campaigns for FREE!

The start of Q3 is the perfect time to review the status of your ABM programs going into the end of the year. And as a Drag & Drop subscriber, you're in luck! We’re offering our FREE ABM ASSESSMENT SERVICE to our loyal subscribers.

Schedule some time with us to learn more about the process and get things started.

Oh... and if you want to know more about our ABM services, go here.

Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.

If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!

Stay hassle-free, friends,

Let's meet!