The Drag & Drop Newsletter - Edition 72

Hello there, tech marketers! Welcome to another edition of Drag & Drop, the home of high-performance, hassle-free tech marketing. This is a one-stop shop for tech, marketing, and what's new at Mighty & True. Let's get this thing started!

🚀 In this week's Drag & Drop:

  • Get sales involved in your ABM programs 🔥
  • Get AI answers to all your work questions with Findr 🌱
  • LinkedIn announces Accelerate Campaign 🤯
  • Can AI be safe? Insights from Anthropic on this 👀
  • Google Ads get more AI-assisted options 🤘
  • Meta launches Llama 3.1 🚀
  • NEW: ChatGPT's 4o Mini 🔥
  • Get a free assessment of your ABM program 🆓

✅ Can your sales team insights help elevate your ABM results?

Want your ABM campaigns to really hit home? Check out our latest blog on how teaming up with your sales team can lead to more personalized and effective marketing.

We’ve got practical tips and scripts to get everyone on the same page and drive better results. Don't miss it! Read our blog post here.

🔩 Tool of the week

Findr: We’re loving this AI assistant that’s like your office’s Swiss Army knife—answering questions, finding info, and writing documents with ease. It's an AI-powered tool that instantly answers questions using all of your favorite work apps. This could be the secret weapon for your team's productivity 🔥! Check out the product here.

Other tools we're monitoring

We're continually testing design, low-code, no-code, and AI tools making our work high-performance and hassle-free. Explore our curated selection below:

  • Elementor: Elevate your website-building game with AI! We've built whole sites in Elementor so it's good to see them in the AI game.
  • Pygma: Personal AI social media manager that automates your social media calendar.
  • Miro: We've used Miro a lot and we're intrigued by their addition of AI to their collab platform.

🙌 LinkedIn announces AI accelerate

We couldn't be more excited about this new AI product from LinkedIn. Their recent announcement of Accelerate Campaigns promised to find the right combination of targeting, creative, bidding, and placement to improve cost per action by up to 52%.

As one of the largest B2B ad and ABM platforms, we can't wait to test this. The product is rolling out in phases so if you have access, congrats. Read the product page here.

🧯 Future-proof AI: insights from Anthropic

Dario and Daniela Amodei, Co-Founders of Anthropic recently shared in an interview at Bloomberg Tech that they’re mapping out a plan for AI that’s not just innovative but also safe and responsible.

Their chat about Anthropic’s approach to making AI both innovative and safe is a must-watch for anyone in tech. It's great to see a balanced focus on responsibility and cutting-edge advancements in one of our favorite AI tools for content writing.

Watch the full 20 min. video here.

👽 Google Ads Editor gets an AI upgrade

If you use Google's ads, you may be pleased to find more AI-assist options. Among other new features, release 2.7 includes adding AI-generated assets, such as headlines, long headlines, and descriptions, to your asset groups. Really helpful when breezing through ad copy.

Check out the latest product release document here.

🦙 Meta releases Llama 3.1 + Zuck needs a haircut

Meta’s latest Llama 3.1, paired with its 405B model, is setting new performance records and making history as the first open-sourced frontier model. Its ecosystem is paired with over 25 partners, including AWS, NVIDIA, Databricks, Groq, Dell, Azure, and Google Cloud. This is a huge step forward for open-source AI.

In this recent interview, Mark Zuckerberg talks all things Llama 3.1, open source, AI agents, safety, and more. You can read the full blog post on the Llama 3.1 release here and watch the 35 min. interview here.

🎯 OpenAI's new GPT-4o Mini

OpenAI's new GPT-4o Mini is here, making top-notch AI intelligence more cost-effective than ever ⭐️. Here are the details we know so far👇

  • The GPT-4o Mini is priced at just 15 cents per million input tokens and 60 cents per million output tokens—over 60% less than GPT-3.5 Turbo.
  • It boasts an impressive 82% score on the MMLU benchmark, surpassing Google’s Gemini Flash (77.9%) and Anthropic’s Claude Haiku (73.8%).
  • Starting as of now, GPT-4o Mini is taking over from GPT-3.5 Turbo for ChatGPT Free, Plus, and Team users.

TLDR: The new GPT-4o mini is a cheaper, and faster AI model that outperforms its GPT-3.5 predecessor and we're here for it 🤝. Read the full announcement here.

💥 Let us assess your ABM programs for FREE!

The start of Q3 is the perfect time to review the status of your ABM programs going into the end of the year. And as a Drag & Drop subscriber, you're in luck! We’re offering our FREE ABM ASSESSMENT SERVICE to the next 5 readers who sign up!

Schedule some time with me to learn more about the process and get things started.

Oh... and if you want to know more about our ABM services, go here.

Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.

If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!

Stay hassle-free, friends,

The M&T Drag & Drop Team ♥️