The Drag & Drop Newsletter - Edition 71

Hello there, tech marketers! Welcome to another edition of Drag & Drop, the home of high-performance, hassle-free tech marketing. This is a one-stop shop for tech, marketing, and what's new at Mighty & True. Let's get this thing started!

🚀 In this week's Drag & Drop:

Our play of the week: Customer Testimonials🔥
B2B email templates 💻
B2B buying trends: digital first 🤝
Smart storytelling with AI - too good to be true? 🧠
X's engagement rises in 2024 👀
Let us assess your ABM campaigns for FREE 💰

✅ Download our Customer Testimonial Play Template

Our B2B campaign experts at Mighty & True have created this "Play of the Week" to help you leverage one of the most powerful lead magnets: the customer testimonial.

Show your prospects how your product solves their issues and drive conversions with real customer stories. Download the play of the week here.

🔩 Tool of the week

Apollo's Email Templates: This email template library has us hooked 🐂. Covering every stage of the sales funnel, they are a fantastic resource for quickly writing battle-tested emails and getting closer to hitting those B2B targets. Check out their free templates here.

Other tools we're monitoring

We're continually testing design, low-code, no-code, and AI tools making our work high-performance and hassle-free. Explore our curated selection below:

Icon Generate: A cool AI icon maker. Finally make that icon of a duck with a cigar you've always been craving.
Visual Map: Generate visual sitemaps and screenshots for site audits in seconds.
AnyoneCanAI: A full suite for integrating AI in product and UX design.

🤝 G2's B2B software buying trends report

If you sell B2B software, this buyer behavior report by G2 is a great resource for uncovering new trends in how software is evaluated and purchased. One interesting nugget... turns out 70% of buyers want a fully digital self-serve model for their purchasing decisions—no more sales calls needed 👀!

There's even a great section on the expectations for ROI on AI tools among businesses. Read the full report here.

🧠 Smarter creative storytelling with AI? Hmmmm....

Does AI make us more or less creative? This University of Exeter Business School study tasked 300 participants with writing a short, eight-sentence ‘micro story’ for a target audience of young adults. The results? Researchers found that AI made those deemed less creative produce work that was up to 26.6% better written and 15.2% less boring!

However, they also discovered that while individual creativity soars, the collective originality might take a hit. Pretty interesting read if you use generative AI for storytelling needs. You can read the full article here.

❎ X trends for 2024

Halfway through 2024 and the numbers are in for Q2 on X! Here's what we know: Around 361.9 billion seconds were spent on X daily, up 8% from last year.

What’s the big buzz for 2024? [cue drumroll 🥁] Video, baby! Q2 saw a whopping 8.2 billion daily video views, soaring 45% higher year over year. If you asked us, we're sort of surprised.

But, these numbers are worth considering for your social media efforts! Check out the official news here.

💥 Let us assess your ABM programs for FREE!

The start of Q3 is the perfect time to review the status of your ABM programs going into the end of the year. And as a Drag & Drop subscriber, you're in luck! We’re offering our FREE ABM ASSESSMENT SERVICE to the next 5 readers who sign up!

Schedule some time with me to learn more about the process and get things started.

If you want to know more about our ABM services, go here.

Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.

If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!

Stay hassle-free, friends,

Let's meet!