Drag & Drop is a weekly newsletter from Mighty & True read by B2B tech CMOs. Each edition covers pipeline strategy, AI in marketing, demand generation plays, and marketing operations — practical thinking for leaders at growth-stage tech companies.

How often does Drag & Drop publish?

Drag & Drop publishes every week. Each edition delivers fresh strategies and tactics for B2B tech marketing leaders managing pipeline and scaling teams.

Yes. Drag & Drop is a free weekly newsletter from Mighty & True. No vendor content, no fluff — just practical thinking from senior B2B tech marketers. Unsubscribe any time.

How does Drag & Drop compare to the Inference blog?

Drag & Drop is our weekly newsletter focused on timely tactics and strategy. Inference is our longer-form blog with in-depth guides and case studies. Subscribe to both for comprehensive coverage of B2B tech marketing.

Drag & Drop

Pipeline strategy, AI tools, and what's moving the metrics. Every week.

Practical thinking on demand generation, ABM, automation, and marketing operations. Written for senior B2B tech marketers. No vendor content. No fluff.

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What's in every edition

Practical thinking for senior marketers

Kevin's Take

Demand gen plays that actually move the funnel. Sourced opportunities, ABM tactics, and conversion frameworks from teams hitting their targets.

The Signal

How leading teams are using AI to cut content creation time, personalize at scale, and eliminate manual work without losing the human touch.

From the Trenches

What's moving pipeline, what's noise, and how to read signals in your data. Market trends, competitive intel, and what actually impacts revenue.

Recent Editions

What readers keep coming back for.

edition-164

Hours saved is the wrong AI content metric

Plus: what content freshness actually does to your AI citation rate, and a LinkedIn AEO experiment worth stealing.

Pipeline strategy, AI tools, and what's moving the metrics. Every week.

Practical thinking for senior marketers

Kevin's Take

The Signal

From the Trenches

What readers keep coming back for.

Hours saved is the wrong AI content metric

Most GTM best practices are survivor stories

Your marketing budget isn't yours

The stat we all wanted to believe

We bought AI to speed up the wrong work

When AI agents become your actual buyer

The AI CMO fantasy vs the 70% grind

The category trap costing you more than pricing

Your website is about to become a response

The chatbot window is a dead end

Your audience isn't who you think

From attention to action: agentic ads rise

Taste Beats the Algorithm

AI as reviewer, not co-pilot

Your product IS the marketing

When agents read your content, can you price it?

When the first reader of your email is an AI

Notion's engineers don't really write code anymore

Efficiency AI is a trap

Stop selling outputs. Start selling learning velocity.

Stop using AI to hire fewer people

You're Not Overwhelmed. You're Over-tooled.

The time AI saves you isn't the point.

30 AI Agents in Production. Here's What Actually Breaks.

If you can't build with AI, you can't lead

LLM traffic is 1%. Stop optimizing for it.

The end of the "MarTech Stack"

The "Human-First" GTM + The AI Arms Race

Stop guessing what's working

Know exactly where your pipeline is stuck