The Drag & Drop Newsletter - Edition 68

Hello there, tech marketers! Welcome to another edition of Drag & Drop, the home of high-performance, hassle-free tech marketing. This is a one-stop shop for all things tech, marketing, and what's new at Mighty & True. Let's get this thing started!

🚀 In this week's Drag & Drop:

  • Free AI job post templates 🔥
  • A mind-blowing ABM tool you must try👇
  • 2024 B2B Benchmark Report from Cannes 🦁
  • See how Calendly recreated their entire sales motion 🗓️
  • TikTok launches creative AI suite 🚀
  • Hubspot's AI free prompt library ✨
  • A free ABM Roadmap offer from M&T 🆓

⭐️ Grab our AI-centric job posting templates

In our latest Drag & Drop blog post, we dive into why AI roles are essential for modern marketing success 🚀. To help you get started, we're offering our free AI-centric job posting templates. Included are templates for an AI Digital Media Strategist, AI Copywriter, and AI Designer.

Read the full blog post and download your templates now!

🔩 Tool of the week

RB2B: Seriously, this tool is freaking us out 🤯. Known visitor's emails and LinkedIn pages from your website visitors, all delivered to Slack for FREE! We're using it for our ABM campaigns and it is blowing our minds. Well done. Get on board here. 👏.

Other tools we're monitoring

We're continually testing design, low-code, no-code, and AI tools that are making our work high-performance and hassle-free. Explore our curated selection below:

  • Day.AI: AI-powered CRM without the headaches of daily updates?
  • Drip: AI-powered journaling tool designed for personal growth and reflection 🧘‍♂️.
  • AI or Not: Detect AI-generated images for your business 🤖.

📊 That latest B2B Marketing Benchmark Report at Cannes

This enlightening Cannes video featuring Vida Cornelius of the New York Times, Nick Mercurio of Ipsos, and Tusar Barik of LinkedIn outlines the data results from the most recent LinkedIn B2B Marketing Benchmark.

This expert panel explores trends, topics, and themes defining the B2B sector. What’s top of mind for B2B brands right now? Where will budgets be spent? A great watch for any curious B2B marketer.

For a bonus video, watch this companion session on top trends shaping B2B marketing here.

📆 How Calendly overhauled their product-led sales motion

We're fans of the Kyle Poyar's Growth Unhinged content and this week's content was so good, we wanted to share. Check out the very detailed case study of how scheduling giant Calendly completed redesigned their lead routing, qualification, and GTM org. Complete with every strategic decision the made! Quite generous.

🎶 TikTok launches creative AI suite

ICYMI: TikTok launched Symphony, a new suite of creative solutions powered by generative AI 🤖. This tool features digital avatars, translation tools, an AI assistant, and more. This could mean more opportunities for marketers to scale B2B content creation. Give it a look and let us know what you think 👀. Read more about it here.

✨ Hubspot's free AI prompt library

We recently discovered a curated collection of AI prompts from the Marketing Against the Grain episode archive. These prompts were crafted to inspire creativity and provide tech marketers with a starting point for exploring the possibilities of AI. Covering topics from sales strategy to branding to email marketing, these prompts are a goldmine for innovative ideas. We'll definitely be diving into them ASAP 🔥. Check out the free prompts here.

We love seeing how they did it step-by-step and we think you will to. Check out the latest post here.

🛣️ Introducing ABM Roadmaps from M&T 🚀

After running hundreds of ABM programs over the past year for various tech brands, we are thrilled to offer you a glimpse into what’s been working for us through our new ABM Roadmaps.

Our M&T ABM Roadmap is a straightforward ~2-week process that identifies the key areas impacting your ABM success. Once identified, we provide tailored solutions to address each challenge, each based on our past success with other tech brands.

Whether it’s integrating new tech, setting up efficient briefing processes, or planning and implementing ABM campaigns, we can help unstick your ABM efforts and drive more revenue.

🔥SPECIAL OFFER🔥: If you’re receiving this email, we’re offering a FREE ABM ROADMAP to the next 5 Drag & Drop subscribers that sign up! Schedule some time with us to get started.

You can also learn more about our ABM services here.

Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.

If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!

Stay hassle-free, friends,

The M&T Drag & Drop Team ♥️