The Drag & Drop Newsletter - Edition 67

Hello there, tech marketers! Welcome to another edition of Drag & Drop, the home of high-performance, hassle-free tech marketing. This is a one-stop shop for all things tech, marketing, and what's new at Mighty & True. Let's get this thing started!

🚀 In this week's Drag & Drop:

  • The ABCs of ABM: answer these 3 questions for success ⛳️
  • Luma Labs drops Dream Machine 🎥 
  • Open AI's CTO on privacy, transparency, and board dynamic 🎙️
  • LinkedIn opens up targeting to connected TV 📺
  • Reddit's new ads announcement ahead of Cannes 2024 💬
  • Google makes it easy to create generative AI ads 🖼️
  • Adobe integrates Firefly into Acrobat 🪲
  • Mighty & True and Apollo.io hook up for ABM success 🌶️

⛳️ What are the top 3 questions in every ABM brief?

Discover the key to successful ABM briefs in our latest post, "My Top 3 Must-Answer Questions for Successful ABM Briefs."

Based on our real-world experience, we reveal the essential questions that, when answered thoroughly, ensure your ABM campaigns resonate with target accounts and drive impactful results. Dive into the blog post and start refining your ABM strategy today!

🔩 Tool of the week

Dream Machine: Luma Lab's newest text-to-video tool that converts text is creating stunning, realistic AI-produced videos in no time. We've already heard incredible things about this tool, with users claiming it surpasses OpenAI’s Sora capabilities 🤭. The future of video and animation for your B2B programs is going to get easy, really fast. Read more about its features here and take a peak at the video below 👇.

Other tools we're monitoring

We're continually testing design, low-code, no-code, and AI tools that are making our work high-performance and hassle-free. Explore our curated selection below:

  • Zeliq: AI-native ZoomInfo killer, this all-in-one workspace enriches & engages leads, plus automates sales outreach.
  • Namify: Fun tool to create unique business names & logos instantly.
  • Recall: Can't remember everything you read online? Summarize and save to your knowledge base with this tool.

🎙️Open AI's CTO on privacy and transparency

OpenAI's CTO, Mira Murati, recently spoke with Fortune Magazine about AI privacy commitments with Apple. She responded to Elon Musk's criticisms 👀, discussed internal model capabilities and answered questions on past board drama (yep, we still remember 😳). Check out the interview here.

📺 Linkedin is now offering connected TV targeting

We've ran connected TV for B2B brands before and we have to say it was quite effective despite the targeting limitations at the time. So we were super-excited to see LinkedIn now extending their targeting capabilities to the big screen.

Using the same LinkedIn targeting that you use for your online campaigns, you can now select audiences for CTV ads. Imagine your account-based marketing campaigns now including TV. We're excited to try it. Read more about it here.

💬 Reddit's new ads: talk about conversion boosts

Reddit is reintroducing Conversation Ads at Cannes Lions 2024, placing brands within discussion threads to engage directly with Reddit’s communities.

With new brand safety controls and redesigned formats, Conversation Ads are set to empower tech marketers and B2B businesses to foster meaningful connections and drive engagement 📈. Tried Reddit yet? Maybe you should. Read more about the announcement here.

🖼️ Google adds generative AI to their Ad platform

Google announced a new feature to add generative images to demand gen campaigns and we could not be more excited to test this. We've tried a few internal efforts and so far, the images are just ok... but this will evolve over time. We think you should definitely be considering it against your other creative options to see how it performs. Will we get better results using their AI images? Not sure yet... but you can find out more here.

🪲 Firefly powers up Adobe Acrobat

Adobe has introduced new Firefly-powered features in Acrobat, making it easy to generate and edit visuals directly in PDFs. As well as adding the ability to access an AI assistant for content creation and more. Check out the news here and decide if they live up to the hype 👀.

🔥 Mighty & True is now an Apollo agency partner

Following our recent Mutiny partnership announcement, we're excited to also share that Mighty & True is now an official Apollo.io partner!

This partnership gives us extended access to Apollo’s extensive database of 73M accounts and 275M contacts, enhancing our ability to build hyper-targeted revenue campaigns for our customers.

Discover more about Apollo at their Apollo Academy. If you need help with data enrichment, selection or Apollo-powered sequences, let's talk!

🦸 Tech marketer super-duper prompt of the week

Here's our latest "super prompt of the week" using ChatGPT. This one is a bit different... for you users of ChatGPT plus, we're providing you with the custom instructions we're using right now at M&T to get pretty good results from our chat sessions. To enter your own custom instructions, simply go to settings in ChatGPT and find personalization / customize ChatGPT.

Copy, paste and give it a try. Let us know what you think! 

Please create responses to include headings or summaries before getting into more detailed information. When writing blogs or thought leadership pieces, write from first person tone. Write as an an expert in the field. I also write many ad headlines and other marketing copy. When writing ads and other marketing content, I typically will write in third person.

When responding to me you can address me as [your name here]. 

I want you to have opinions on topics and responses.  I like provocative and counter opinions to popular discussions but also like those opinions to be backed up by facts. When responding with an opinion, please include statistics and citations if possible.

Generally avoid the following whenever drafting emails, copy or other content for me from scratch:

- Overused words or phrases: streamline, tapestry, certainly, complex, nuanced, multifaceted, crucial, essential, profound, underscores, embark on a journey, in today's..., testament, examplify, foster, realm, bustling, unleasn
- Unusual style/quirks
Unnecessary conclusions and closing statements
Exaggerated or overly intellectual language
Extra adjectives and adverbs (e.g. "greatly reduced" vs just "reduced")
Uncommon hyphenated words
Cliched constructions like "in this [adjective] world..."
Stock email openings like "I hope this email finds you well"
Wordiness and uncharacteristically advanced vocabulary
Formatting:
Bullet point formatting, especially 8-10 bullets.
Bolder terms followed by a colon and explaination

☀️ The summer playlist that won't stop giving

It's getting hot out there. Stay cool with our Junebox Spotify playlist. The perfect companion for your tech marketing deep work. Grab your headphones and our playlist here.

Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.

If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!

Stay hassle-free, friends,

The M&T Drag & Drop Team ♥️